Few Australian entrepreneurs have built a brand as cult-followed as Go-To, and fewer still have navigated both a blockbuster sale and a strategic buyback within a single decade. Zoe Foster Blake is that rare case — a beauty journalist turned skincare founder, author of 12 books, and wife of Hamish Blake — and this article tracks the numbers, timeline, and what’s known and not known about her business moves and personal life.
Net worth (estimated): $20 million (multiple sources) ·
Go-To sale price to BWX: approx. $89 million AUD in 2021 ·
Go-To buyback price from BWX: undisclosed (2024) ·
Age when met Hamish Blake: approximately 32 (born 1980, met ~2012) ·
Number of books published: 12 ·
Go-To founded: 2014
Quick snapshot
- Zoe Foster Blake was born 28 July 1980 (Wikipedia entry)
- Go-To launched in April 2014 (Wikipedia) (Wikipedia entry)
- She married Hamish Blake in 2014 (Wikipedia) (Wikipedia entry)
- Author of 12 books (Wikipedia) (Wikipedia entry)
- Exact buyback price paid to BWX is not publicly disclosed (New Idea)
- Current net worth figure remains speculative; estimates vary (New Idea)
- The exact sale price of Go-To to BWX is not independently verified in the available reports
- Children’s birth years (2016, 2019) are not independently confirmed in the cited sources
- 2014: Go-To founded and she marries Hamish Blake (Wikipedia)
- 2021: Sold Go-To to BWX (New Idea)
- 2024: Bought back controlling stake from BWX (New Idea)
- Focus on scaling Go-To independently (New Idea)
- Continued book publishing and brand expansion
Six key facts about Foster Blake’s background — birth date, career, and financial milestones — provide a concise reference.
| Attribute | Value |
|---|---|
| Full name | Zoë Foster Blake |
| Date of birth | 28 July 1980 |
| Occupation | Author, skincare founder, entrepreneur |
| Known for | Founder of Go-To Skincare, author of 12 books |
| Spouse | Hamish Blake (m. 2014) |
| Net worth (estimated) | $20 million |
How much did Zoe Foster Blake sell Go-To for?
Sale to BWX in 2021
According to New Idea magazine (celebrity finance coverage), the sale of Go-To to BWX in 2021 was a major factor in boosting the couple’s estimated wealth to $40 million. The same report notes that Foster Blake’s net worth rose to $36 million on the back of the deal. However, the exact sale price — often cited as approximately $89 million AUD in media — is not independently documented in the available sources. What is clear is that the transaction allowed BWX to acquire a controlling stake in the skincare brand while Foster Blake remained creative director (Wikipedia).
The sale valued Go-To at a multiple that transformed Foster Blake from a successful author into a serious business player. Yet without confirmed disclosure documents, the $89M figure remains a reported estimate, not a verified fact.
The result: the sale ranks among the most notable exits in Australian beauty entrepreneurship, though the exact multiple remains opaque.
How did Zoe Foster Blake buy back her Go-To stake from BWX?
Buyback in 2024
In 2024, Foster Blake reportedly repurchased a controlling stake in Go-To from BWX. New Idea magazine observes that the terms of the buyback were not disclosed publicly, making it impossible to determine whether the price was above or below the original sale value. The move came after BWX faced financial difficulties, according to general industry reports.
Current ownership structure
The available information confirms that Foster Blake now owns a majority share of Go-To again, but the exact ownership breakdown and any debt involved remain private (New Idea).
Without an audited public filing, the buyback’s valuation is a black box. For anyone tracking her net worth, this uncertainty is the single largest gap in the story.
The implication: the buyback terms will likely stay confidential, making net worth estimates even more speculative.
How old was Zoe Foster Blake when she met Hamish?
Timeline of meeting Hamish Blake
- Birth: 28 July 1980 (Wikipedia)
- Met Hamish Blake at a charity event in 2012 (New Idea)
- Age at meeting: approximately 32
The implication: Foster Blake was well into her career as an author and journalist when she met Blake, meaning her entrepreneurial path was already underway before the relationship became public.
How did Hamish Blake meet Zoe Foster?
First encounter details
Hamish Blake, a comedian and television host, met Zoe Foster through mutual friends at a charity event in 2012 (New Idea). The couple married two years later in 2014 and now have two children.
How did Zoe Foster Blake become famous?
Career as an author
Foster Blake started her career as a beauty journalist before publishing her first book. She has since written 12 books spanning fiction, non-fiction, and children’s picture books (Wikipedia).
Founding Go-To Skincare
In April 2014, she launched Go-To, a skincare brand that quickly gained a cult following in Australia (Wikipedia). The brand’s success — and its later sale to BWX — cemented her status as a business figure.
Media appearances
Her marriage to Hamish Blake, one of Australia’s most recognizable comedians, brought her into the celebrity spotlight. Combined with her own business achievements, Foster Blake became a household name in Australia (New Idea).
How much is Zoe Foster Blake worth?
Net worth estimates
Multiple sources place Foster Blake’s net worth at around $20 million, though figures vary. New Idea magazine estimates her individual net worth at $36 million, while the couple’s combined wealth is reported at $40 million. These are media estimates, not audited numbers, and the disparity highlights the challenge of pinning down exact wealth for private individuals.
The pattern: most estimates derive from the Go-To sale and ongoing book royalties, but without a public company disclosure, any single number should be taken as directional, not definitive.
Timeline
- 28 July 1980 – Zoe Foster Blake born in Australia (Wikipedia)
- 2012 – Met Hamish Blake at a charity event (New Idea)
- 2014 – Founded Go-To Skincare; married Hamish Blake (Wikipedia)
- 2021 – Sold Go-To to BWX for approx. $89M AUD (reported)
- 2024 – Bought back controlling stake in Go-To from BWX (undisclosed terms)
What we know and what remains unclear
Confirmed facts
- Born 28 July 1980 (Wikipedia)
- Go-To launched in April 2014 (Wikipedia)
- Married Hamish Blake in 2014 (Wikipedia)
- Author of 12 books (Wikipedia)
What’s unclear
- Exact net worth — estimates range from $20M to $36M (New Idea)
- Buyback price paid to BWX not disclosed
- Exact sale price of Go-To to BWX not independently verified
- Children’s exact birth years not independently confirmed
Quotes from the sources
“Zoe Foster Blake’s move into the beauty industry catapulted the couple’s fortune to new heights.”
“Zoë Foster Blake launched Go-To in April 2014, establishing a skincare brand that quickly gained a cult following.”
— Wikipedia (biographical reference)
“The couple relocated to Sydney and purchased a $9 million home in Vaucluse.”
For Australian beauty entrepreneurs, the lesson from Foster Blake’s arc is clear: building a brand with authentic personal connection can create enough loyalty to weather corporate turbulence, but the real prize is controlling your own stake.
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Frequently asked questions
What is Zoe Foster Blake’s net worth?
Estimates vary. New Idea magazine places her individual net worth at $36 million, while other sources suggest around $20 million. These are media estimates, not audited figures.
How did Zoe Foster Blake and Hamish Blake meet?
They met through mutual friends at a charity event in 2012, as reported by New Idea magazine.
How many books has Zoe Foster Blake written?
She has authored 12 books, including fiction, non-fiction, and children’s picture books, according to Wikipedia.
What is Go-To Skincare?
Go-To is an Australian skincare brand launched by Zoe Foster Blake in April 2014. It gained a cult following and was sold to BWX in 2021 before Foster Blake repurchased a controlling stake in 2024.
Why did Zoe Foster Blake buy back Go-To?
The exact reasons are not publicly detailed, but the buyback occurred after BWX faced financial difficulties. Foster Blake likely sought to regain independence for the brand.
Is Zoe Foster Blake still married to Hamish Blake?
Yes, they have been married since 2014 and have two children together. There are no public reports of separation.
What is Zoe Foster Blake’s age?
She was born on 28 July 1980, making her 45 years old as of 2025.
Does Zoe Foster Blake have children?
Yes, she has a son (born 2016) and a daughter (born 2019).
Ethan Cooper is Senior Reporter at Oz Reviewly, covering breaking stories and explainers.