There’s a reason locals on both the Mornington Peninsula and the Gold Coast keep coming back to The Winey Cow. This family-owned café has turned the classic brunch into something of an event – with bottomless mimosas, award-winning dishes, and a welcoming vibe that makes it easy to linger.
Venues: 2 (Mornington, Victoria & Main Beach, Queensland) ·
Daily opening hours: 5:30 AM to 2:00 PM (Main Beach) ·
Signature offering: Bottomless Brunch (Boozy Brunch) ·
Awards: Award-winning brunch café ·
Year established: ~2014 (10 years)
Quick snapshot
- Family-owned by Cam and Jill Henderson (Main Street Mornington (local business directory))
- Two locations: Mornington (2014) and Main Beach (2023) (The Winey Cow Official Website (primary source))
- Offers bottomless Boozy Brunch every day (The Winey Cow Mornington Page (brand source))
- Mornington voted Cafe of the Year in Victoria & Tasmania (The Winey Cow Mornington Page (brand source))
- Exact founding year – official site says 2014 (Official Website)
- Full menu changes seasonally; exact dish lineup not fixed (The Winey Cow Official Website)
- Relationship to Tassis Group – no direct confirmation from owners (Main Street Mornington)
- 2014: The Winey Cow opens on Mornington Peninsula (The Winey Cow Official Website (primary source))
- 2023: Second location opens in Main Beach, Gold Coast (The Winey Cow Main Beach Page (brand source))
- Ongoing: Expands bottomless brunch concept and wins regional awards (The Winey Cow Official Website (primary source))
- Potential further expansion? No public plans, but brand momentum is strong (The Winey Cow Official Website)
- Expect menu innovations and continued bottomless brunch popularity (The Winey Cow Official Website)
The Winey Cow’s key details at a glance.
| Detail | Value |
|---|---|
| Official website | thewineycow.com.au |
| Instagram handle | @thewineycow |
| Facebook page | The Winey Cow Mornington |
| TripAdvisor rating (Mornington) | 4.5/5 |
| Year opened | ~2014 |
What is the Winey Cow Known For?
Award-winning brunch menu
The Winey Cow has earned top honours, including Cafe of the Year in Victoria & Tasmania (The Winey Cow Mornington Page (brand source)) and Best Breakfast Restaurant in Victoria. The menu features all-day brunch with innovative twists on classics, using premium local ingredients (The Winey Cow Official Website).
The Winey Cow has built a reputation not just on good food, but on making brunch feel like a celebration. The bottomless offer is its signature move – and it works.
Specialty coffee and drinks
Coffee is a core offering. The café serves specialty-grade brews alongside a full espresso bar. The Winey Cow also pours a range of signature mimosas as part of its Boozy Brunch program.
Bottomless brunch experience
This is the headline act. The Winey Cow offers a Boozy Brunch – a bottomless brunch available any day of the week at both locations (The Winey Cow Official Website). Packages start at $55 per person for the Classic Boozy Brunch (one hour bottomless mimosas + one main meal) (The Winey Cow Main Beach Page (brand source)), and go up to $75 per person for the Premium option (full Winey Mimosa Bar + one main) (The Winey Cow Mornington Page).
The brunch offer defines the brand – and the numbers back it up.
The Winey Cow has built a reputation not just on good food, but on making brunch feel like a celebration. The bottomless offer is its signature move – and it works.
Who Owns the Winey Cow?
Family-owned business background
The Winey Cow is a family-run operation, owned by restaurateurs Cam and Jill Henderson (Main Street Mornington (local business directory)). The couple run both locations and maintain a hands-on approach.
Connection to Tassis Group
Some online sources associate the café with the Tassis Group, but no direct confirmation from the Hendersons appears in public records. The ownership is squarely family-based.
Founding story
The name “The Winey Cow” reflects the owners’ love for wine and cheese (Main Street Mornington (local business directory)). What started as a small Mornington café in 2014 grew into a two-location brand through word-of-mouth and a bottomless brunch concept that resonated with Australians.
What is the Atmosphere Like at the Winey Cow?
Interior design and vibe
The café is described as a “go-to destination for connection, celebration, and delicious food” (TripAdvisor Mornington (user review platform)). Both locations feature a bright, casual aesthetic with indoor and outdoor seating. The Main Beach outpost leans into coastal light and relaxed finishes.
Outdoor seating
Street parking is available at Main Beach (TripAdvisor Main Beach (user review platform)), and both venues offer al fresco dining for sunny days.
Family-friendly and social atmosphere
The Winey Cow is pet-friendly (TripAdvisor Mornington (user review platform)) and provides kids’ menus (TripAdvisor Main Beach (user review platform)). Weekend crowds are common, driven by the bottomless brunch buzz.
For families and groups, the atmosphere is a key draw. The Winey Cow is loud enough to feel lively but casual enough to bring kids – a balance many cafés struggle to strike.
The mix of coastal light and relaxed finishes makes the Main Beach location particularly popular.
Where to Have Breakfast on the Gold Coast?
The Winey Cow Main Beach
The Gold Coast location sits at 5/11 Woodroffe Ave, Main Beach, QLD 4217 (TripAdvisor Main Beach (user review platform)). It’s open daily 5:30am – 2pm, making it an early-bird favourite for beachgoers and locals.
Other top breakfast spots on the Gold Coast
While The Winey Cow stands out for its bottomless brunch, the Gold Coast boasts several acclaimed breakfast venues. BSKT Café, Elk Espresso, and Paddock Bakery are frequent competitors, but none combine the all-day boozy format with a family-owned story quite like The Winey Cow.
What’s Included in a Bottomless Brunch?
Typical bottomless brunch offerings
Bottomless brunch usually includes unlimited drinks (mimosas, bubbles, or cocktails) for a fixed time (often 60–90 minutes) paired with a main dish. At The Winey Cow, the concept runs daily, not just weekends.
The bottomless brunch model here is designed for frequency – and that’s what sets it apart from weekend-only competitors.
The Winey Cow’s Boozy Brunch specifics
Two tiers are offered: Classic ($55) – one hour bottomless mimosas (classic, cranberry & lime, pineapple & coconut) plus one main meal; Premium ($75) – full access to the Winey Mimosa Bar with additional flavour options, plus a main (The Winey Cow Main Beach Page (brand source)).
Booking and pricing
No reservation is strictly required, but tables fill quickly – especially on weekends. Prices for individual menu items range from $27.50 (Chilli Scramble Croissant) to $29.00 (Chicken & Waffle) (TripAdvisor Main Beach (user review platform)). The Brunch Stack at Mornington is priced at A$28.50 (TripAdvisor Mornington (user review platform)).
Five menu items, one pattern: prices hover around the $27–$29 mark, with bottomless packages offering the best value for drinkers.
| Item | Price | Venue |
|---|---|---|
| Classic Boozy Brunch (1hr mimosas + main) | $55 | Both |
| Premium Boozy Brunch (full mimosa bar + main) | $75 | Both |
| Brunch Stack | A$28.50 | Mornington |
| Chicken & Waffle | $29.00 | Main Beach |
| Chilli Scramble Croissant | $27.50 | Main Beach |
| Bottomless mimosas (add-on flavours) | Included in package | Both |
The pricing structure reflects the premium brunch experience.
Clarity: What We Know vs. What’s Fuzzy
Confirmed facts
- The Winey Cow is family-owned by Cam and Jill Henderson (Main Street Mornington (local business directory))
- Two locations: Mornington (2014) and Main Beach (2023) (The Winey Cow Official Website (primary source))
- Offers bottomless Brunch daily (The Winey Cow Official Website (primary source))
- Mornington voted Cafe of the Year (The Winey Cow Mornington Page (brand source))
- Pet-friendly and kids’ menus available (TripAdvisor Mornington (user review platform))
What’s unclear
- Exact founding year – official site says 2014, social media says “11 years”
- Full menu – items rotate seasonally; no static list
- Relationship to Tassis Group – not confirmed by owners
- Exact number of awards – “award-winning” is claimed but specific titles are limited
“Your go-to cafe in Mornington & Main Beach. Home of the Boozy Brunch.”
— The Winey Cow social media (The Winey Cow Official Website (primary source))
“An award-winning brunch café and a go-to destination for connection, celebration, and delicious food.”
— TripAdvisor reviewer (TripAdvisor Mornington (user review platform))
For Gold Coast brunch enthusiasts, the decision is simple: The Winey Cow delivers a reliable, celebratory experience that chain cafés cannot replicate. For Mornington regulars, it’s proof that a family-run spot can compete with the best in the country – and win.
Related reading: Mornington Peninsula original location · Main Beach Gold Coast location
Frequently asked questions
What are the operating hours of the Winey Cow?
Main Beach: daily 5:30am–2pm. Mornington: Monday–Saturday 7:30am–5pm, Sunday 7:30am–4pm.
Does the Winey Cow take reservations?
Walk-ins welcome, but weekend bookings recommended via the website.
Is the Winey Cow kid-friendly?
Yes – kids’ menus are available and the atmosphere is family-oriented.
Does the Winey Cow offer vegan options?
The menu changes seasonally; vegan options are typically available – check the daily specials.
Can I host a private event at the Winey Cow?
Contact the venue directly – they accommodate group bookings for celebrations.
What is the price range for the bottomless brunch?
$55 (Classic) to $75 (Premium) per person.
Where is the Winey Cow Main Beach located?
5/11 Woodroffe Ave, Main Beach, Gold Coast, QLD 4217.
Ethan Cooper is Senior Reporter at Oz Reviewly, covering breaking stories and explainers.